Overstock.com announced the introduction of the domain name O.CO as a shortcut for its Overstock.com website.
According to a release, the company purchased the domain name from .CO Internet S.A.S, the official .CO domain registry in July 2010. During the initial introduction period, consumers who shop O.CO will receive free shipping on their entire order. To learn more visit o.co.
"Over the 11 years we've been in business we've evolved into a savings engine for shoppers. We have become O.CO," said Overstock.com Chairman and CEO Patrick Byrne. "As a lifestyle destination, consumers can find absolutely anything on O.CO whether they are shopping for furniture, bedding, clothing, and jewelry, buying a car or home, and, soon, looking for their next vacation spot."
Overstock.com partnered with the Wounded Warrior Project and raised more than $250,000 for U.S. veterans. In response to the current economic recession, Overstock.com launched the Main Street Revolution initiative, a national marketing and distribution channel for small business owners, providing the opportunity to sell their products on the site.
"Overstock's purchase of O.CO prior to the domain's public launch was an investment in its future and it speaks to the confidence that Overstock's executives had in the credibility and marketability of the .CO domain," said Juan Diego Calle, CEO of .CO Internet. "Overstock's early confidence in the .CO domain helped to inspire a lot of interest and excitement for the launch, and has contributed to the more than 600,000 .CO domain names that have been registered by people in 200 countries."
.CO Internet S.A.S. is the Registry Operator for the .CO top-level domain. The .CO domain offers individuals and businesses a global, recognizable option in branding their online presence.
Overstock.com, Inc. is an online retailer offering brand-name merchandise at discount prices.
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